Phat Brew Club

Equity Crowdfunding Case Study

Nov 2024, $1.02m raised

Phat Brew Club has successfully raised $1,029,943 from 488 investors through an equity crowdfunding campaign on the OnMarket platform.

This achievement underscores investor confidence in Phat Brew Club’s ambitious expansion plans. The funds will enable the company to open its second venue in Hillarys.

Since its founding in 2020, Phat Brew Club has experienced exponential growth, which will now be supercharged with a $1 million capital injection.

About Phat Brew Club

With a team of highly experienced brewers, chefs, and venue managers, Phat Brew Club has quickly established itself as one of the top breweries in Western Australia.

Phat Brew Club is located in the heart of Perth’s CBD (West Perth), just across from City West Train Station and one stop away from the city centre.

At the core of its operation is a venue that blends high-end craft beer brewing with a large, family-friendly space, offering a unique Asian street food experience to cater to all tastes.

"To us, crowdfunding is an extension of our model that we have taken for many years and one where we hope to bring in 100’s more people to our Family.”

- Phat Brew founders

About the Raise

Phat Brew Club, a rapidly growing craft brewery in Perth, raised $1,029,943 from 488 investors via it's equity crowdfunding campaign on OnMarket in 2024.

The funds will help launch their second venue, Trophy Room, in Hillarys Boat Harbour—expanding their unique blend of bold craft beers and family-friendly Asian street food.

The campaign’s success stemmed from an engaged local community, attractive investor rewards, a compelling storytelling approach, and strong brand credibility.

Phat Brew Club has a 450-person brewery in Perth’s City West, where their bold beers have made a mark. They're now expanding to Hillarys Boat Harbour WA.

— Phat Brew Club Founders

What Made the Campaign Successful?

Investor Rewards

Phat Brew Club offered enticing rewards to investors, including merchandise, discounts, event invitations, products, and vouchers. This attracted local residents to invest.

Unique Points of Difference

The campaign highlighted Phat’s venues-first model, established market presence, award-winning excellence, expansion potential, cutting-edge creativity, and strong brand awareness. The craft beer market is saturated, and consumers know this. Phat Brew Club has clear points of difference and effectively showcased these in their investor video and offer document.

Entrenched in the Local Community

Phat Brew Club creates unique brews for sports clubs, allowing them to have their signature beer. This strategy has entrenched the brand within local communities, helping to support their equity crowdfunding campaign. Locals who could reap the benefits of investing already knew and trusted the brand.

Award-Winning Legitimacy

Winning awards added legitimacy to the brand, especially as a newer brewery. Phat Brew Club currently ranks in the Top 3 breweries in WA.

Future Growth Prospects

The funds will support the development of the new Hillarys venue, strengthening Phat’s presence in Perth’s northern suburbs, a region with limited brewery options. Investors had confidence in future growth prospects due to Phat Brew Club's exponential success in its first four years.